What SEO did to writing on the web is what AI will do but more. Content sludge. Creative skill and expression devalued. Formulaic sameness encouraged in order to get all content to a level that a machine can understand and categorize.

The illusion of choice = part of this shift (again). A grocery store has shelves and shelves of potato chips… But there are really only about 5 different kinds to choose from. The primary differentiation is branding. The content is very very similar.