Is this the worst book title in the history of book titles? Yes. But does the book make up for it with original insights and valuable, practical advice that will help you execute said execution? No.
Here is a sample:
The better I am at planning and executing, the better the value, quality, and satisfaction I will achieve.
By this I mean taking some time to set one ultimate goal, and making sure that you define it in a way that will make achieving it that much easier. Most of us have multiple goals we want to achieve, but spreading our focus too thin is a recipe for failure.
We should be focusing on one area and mastering that part of our business before moving on to the next. Pick one goal, accomplish it, and move on to the next.